We produce videos of industrial machinery and plants.
Production systems and industrial machinery may need to be filmed for different, apparently conflicting reasons.
Videos of industrial machinery are designed to help market it, as anyone who sells new or used equipment knows.
A lot of people think that the best way to do this is to show how the machine works in a highly polished, engaging way, to capture the viewer’s attention.
There’s nothing wrong with that approach, but it’s probably more suited to consumer goods that need the wow factor.
When it comes to industrial machinery, on the other hand, production and rapid return on investment are the key priority.
This is why we need to show how the machine works, what it does, and the benefits it delivers.
When shooting a video of a production system the main aim is to show why a customer should choose that machine over a competitor’s model.
Right from the outset the video should highlight why that system works better than others, why it requires less maintenance, why it ensures faster lead times.
To achieve this, it is ideal to film the machine and the operator at work, with sequence shots that will leave customers in no doubt.
Ensuring credibility is a must.
Filming the inside of the machinery can be very effective.
Or getting first-person shots from the operator’s point of view.
These are optimum ways of showing maintenance operations.
Or we can opt for overhead filming when the machine is running.
We provide support before filming to work out what to show and in what order. And above all we help the company prepare the text for the voice-over explaining each step.
For each language we adapt the sequence so it remains in sync with the text.
Well-produced images can be used not just for sales purposes, but also for producing instructional videos and tutorials.
We offer live streaming for remote demonstrations and virtual open houses.
And for acceptance, commissioning and functional testing.
These are genuine live demos that show how the machinery works, not just for marketing purposes, but also to illustrate the activities and procedures involved in the testing prior to delivery.