cost of corporate film: making a video (industrial videos, institutional film, institutional videos), a documentary or a film for your company is very simple. Understanding how to do it and how to define the cost of corporate film  will save you time and money. The well-made corporate film will boost your business more than any other promotional activities. It is important to understand how to set and how to calculate the cost of corporate film.

Why you pay a price for corporate film? 
Help us to understand what the use of corporate film:

Increase sales?
Introduce the company to a new market?
Train new employees?
Teach how to do the maintenance?
Celebrate a success?

After defining the purpose of the corporate film, budget, price, value, the cost of corporate film should be defined. Is there a list of cost of corporate film? 

cost

The costs of corporate film are variable, so the question ”how much is corporate film?‘” or “what are the costs of corporate film?” will never get credible answers.

The same follows if you ask a price list of corporate film or cost based on time-length.
Have you ever paid for a book depending on the number of its pages?

You will always be answered ”how much do you have?“, ” What is the budget for the corporate film?“

You can decide to make your films with film footage, with shooting in a few days, or shooting at different places, with digital effects and 3D animation, virtual.

As a reference you may consider that the price of a decent wedding video varies from € 1,000 to € 3,000, but you are probably thinking about a more interesting product than a decent wedding video.

The video of major industrial corporations or government entities have a price of € 30,000 minimum.

The major part of the corporate film has cost between € 1,000 and € 30,000.

It’s like deciding where to go out for dinner: in a fast food restaurant, in a decent restaurant, in a restaurant downtown, or in a restaurant with a star chef.

It’s like deciding to buy a car: a small car, 0 km, a midsize sedan, a family car, a SUV or a luxury car. You could spend from € 4,000 to € 80,000.
There is not a price list for the corporate film.

That is why it is important to plan your project well: you will not waste time, money and above all you will avoid disappointment.

First you must decide a price range of corporate film.
Then ask for authorization for the budget that you had thought of investing.
The cost of corporate film must be agreed by those involved in the administration or management.

Sometimes, however, it is not easy to make a budget for the production of a corporate film or a industrial video.
But there are some simple steps to determine what is best for your business.

Indicate the budget immediately, even in an approximate way, you can also allow the production company to give you the realistic offers.

The best approach is to agree to set a value and then ask for different projects with different cost:
1) low budget proposals
2) the standard proposals
3) articulate proposals

For everyone receives certainly more options so that you could easily build one which best suits your expectations.

If you do not have a clear idea of what would be the price of corporate film you first imagined, you can find a couple of movies that you like and ask for a quote for that as an example.

The audience

It is important to understand who your audience is: customers, investors, experts.
Your message will be a success only if it matches the audience who you are targeting.

Start typing a sorted list of potential audience who you would like to reach.
Then ask yourself what reactions you want to provoke, what information you want to disseminate and above all what information you want to be remembered.

At this point, do not forget your director (if you have one ..!).
He must want to be involved. Do not inform him at the end of work. Make him participate in the design and shooting.
If you do not do like this and at the end of the work your director will be dissatisfied, it is unlikely that you can produce a new version for free. You will need to revise the cost of corporate film.

Deadline

Make sure you have enough time for production.

Probably your film is not the only one to be processed and we kindly ask you to organise your other work, because you may encounter a cost that could have been avoided.

Do not wait until the last moment. Please allow at least 3-4 weeks for the simpler corporate  film and 6-8 weeks for the more complex ones.

The distribution platform

Please define in time where you want to see your corporate film:

Internet?
Laptop?
TV?
Projections?

Of course you do not want to see an ear in close-up on a 3 meters screen or small characters, almost like ants, on You Tube.

You can use the audio? Or it will be projected at a fair or in a reception where the sound can not be heard?

You’ll certainly want to appreciate your corporate film on multiple platforms. Ask then to make different versions depending on usage (Pc, Tv, mobile devices, TV screens). cost of corporate film remain unchanged.

The choice of supplier

You had three choices:

1) a friend/relative/acquaintance
2) a freelance
3) a professional production studio

The friend will usually cost less (under the counter), will do its best and will provide you with a video of reasonable quality. It will be like a good video for holidays. It is the professional way to present? maybe not.

The freelance seems not expensive, maybe cash in hand, but he will always have to rent the equipments and any change in the process will then become a cost. In the end, you will not spend as “little” as you thought. In the future (which surely will) you could not edit your movie. The cost of corporate film often change.

The professional production studio will accompany you with more people, it will have in its disposal of everything you need for a successful project and, in the end, if you have planned well your video, you will pay the same cost for corporate film compared to free lance and you will have much better corporate film at a lower cost.

The contract

Every series relationship provides what is defined as a result and cost of corporate film.
Please valuate the implications of copyright, releases and above all future changes.

At first you may think they are not needed, but in 8 out of 10 cases this happens.

Negotiating first for their delivery, you will get a better price of corporate film because the supplier knows to make this service. Often, important changes can be made with a relatively small amount compared to the total cost, if it was known at the beginning of work.

Support products

Once the price of corporate film, the movie planned, the information collected for content, you will be ask this question:

“and what about getting also some pictures, a brochure or a website together with the corporate film?”

Please decide it immediately.

Spend little more and especially given the additional options such as:
duplication
subtitles
different formats
more languages

If you have planed your time well, you only need to pay little more. cost of corporate film will not change much.

The content

Before you begin, gather everything you feel is necessary to achieve your corporate film, or at least it can help you to write a text, an idea, a storyboard.

The higher the quality of the material provided, the higher the quality of your corporate film. It will not affect the cost of corporate film but will give you a better video.

The phases of a video production

Every step will be agreed with your studio: avoid surprises and definitely save on the cost of corporate film.

Take any procedure over, any more than we have agreed, you will incur additional costs. With a little more care you will be able to avoid it.

If you need time to consult colleagues or superiors, take your time.
It’s better to delay than to break your budget and see increases in the cost of corporate film.
It will be your production studio to show you alternatives that will make you stay on time and within budget that you have set.

Output

Your video is finished, but…it’s a huge file on the editing computer and you can see it very well on a screen created to help the editor to see in the best possible way: your viewer will not see it like this.

Well define what formats you need: this will give you the best film on all platforms (TV, PC, mobile device, internet).
For each of these your production studio will give you the file in the appropriate format with the same price agreed for corporate film.